Social media takes time! It takes time to set up and it takes time to grow. There might be a lot of learning involved too if you haven’t had an online business before. Knowing where to start can be overwhelming.
I would advise trying to fit in some of the other ways of selling in and around your everyday life. Perhaps dropping off brochures to friends and family, colleagues and neighbours and using the cards you have in your starter pack to show what good quality they are. See my recent blog My 5 top Tips for New Flamingo Paperie Partners on the best ways to get started in your business.
When you are ready to dive in to social media here are my top tips:
My Top 10 Tips for Getting Started on Social Media for New Flamingo Paperie Partners
- Have your website on your facebook profile so that people can easily see what you do.
- Set up a facebook business page. There is some debate over whether a facebook group or page is better. Groups are better for interaction so you may decide this is the way to go. However when you get onto the next tips you will find it easier with a facebook page. I have a page as my ‘shop window’ I then use a group for my customers.
- Join some local facebook groups. Some will allow local business promotion, others have specific days of the week / month where you can promote your business.
- Join some facebook networking groups. This will help you to connect with other local business people. An example is Mums/Moms in Business International, they have local groups all over the country and will have special promotion days for example follow Friday, where you can share about your business.
- Be social! Don’t try to sell all the time. Put up some fun posts too!
- Stick to one or maybe two social media platforms and do them well. If you try to do all of them all of the time you won’t have time and will become overwhelmed. My main platform is Facebook and I schedule posts in advance so that I have something going out each day. I use Pinterest to pin all the new products when there is a new product release. I post occasionally to Instagram and Linked in. Twitter I only use to share posts from other platforms. Facebook may not be your favourite platform, go with the one which you are most familiar with.
- Little and often is the best approach! Regular posts rather than a bunch of posts on one day works better.
- Be brave, show you, talk about why you started your business, talk about why you love your business and what you love. People like to see your story.
- Be consistent, if you only post once a week, make sure it is every week. I recently started to do a weekly facebook live (after many months and years of avoiding doing lives!!). I initially wanted to do Friday mornings, but I knew things happen through the week and I am not always around on Friday mornings. So I opted for Monday. Not necessarily when the most people are around but it is when I am usually home and it would mean I would be able to do it consistently.
- Do what is sustainable for you. Don’t try to do more than you can manage as you will get overwhelmed and you will stop being consistent.
What a fabulous time we live in, with all the social media platforms available to us there are so many ways to advertise your business for FREE!! It also makes it so easy to connect with lots of people.
BUT social media can be a time drain! Use it wisely! Keep checking in with yourself, are you actually working on your business or have you just gone into scrolling mode?!
It takes time to build. It takes time for people to get to know you and it takes time for people to learn what your business is or does.
Get in touch if you would like any help getting started with your social media, I’ll be happy to help if I can!
Love Teresa xx